B E A U T Y C o n c e p t C a r d s
Key Visuals set a foundation design language for the launch campaign of a product. For Lakmé, a concept card or key visual is put into place prior to the e-commerce and social launch that determines the tone of communication the product will have across all mediums. These KVs are created by sourcing and manipulating imagery to help materialise the creative lead's vision. Keeping in mind the nature and contents of the product, the user personality and target audience, the price point and positioning, and the emotional and functional benefits that the TVC or digital film needs to convey and is deployed in all e-commerce assets and promotional collaterals.
At this point, the product is still in the manufacturing stage and so, renders and or visually similar imagery is used.
The following are a few such concept KVs made for Lakmé India
Lakmé Absolute Matte Melt Mini Liquid Lip Colour
collectible • game • mini sized • teenybopper
Lakmé Absolute Eye Shadow Stick
electric • new age • functional • effortless glam
Lakmé Absolute Créme Concealer
thick creme • reliable • minimal • luxurious
Lakmé Absolute Nourishing Nail Oil
care • ingredient-led • spa • feel good
Lakmé Absolute Matte Melt Liquid Lip Color
self love • indulgent • rose-hip infused • revamped
Lakmé Absolute Explore Eye Shadow Palette
glamorous • night out • vibrant • pigmented
Lakmé 9To5 Primer+Matte Liquid Concealer
affordable • easy to use • Indian
Lakmé Skin Solutions Serum Infused Sheet Mask
quick solution • scientific • serum-led • nourishing
Lakmé Absolute Face Lift Palette
edgy • three-in-one • high fashion • versatile
Lakmé Absolute Explore Liquid Eyeshadow Duos
disco • dual personality • experimental
Lakmé Absolute Loose Finishing Powder
powder particles • energy • confidence • multiple use
Lakmé Festive Campaign
shades of red • contemporary India • one for all • celebratory
Lakmé Absolute Skin Dew Serum Foundation
skinification • serum infused • dignified • potent
Lakmé Fashion Week Grand Finale Invite
